Elements Īny information deliberately sent to a reporter or media source is considered a press release. This may cause news media companies to heavily rely on press releases to create stories.
In the digital age, consumers want to get their information instantly, bringing about pressure on the news media to output as much material as possible.
In addition, press releases are favorable towards the organization that commissioned them, framing the topic according to its preferred criteria. Īlthough using a press release can thus save a news outlet time and money, it constrains the format and style of its content. Due to the material being pre-packaged, press releases save journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand. Using press release material can benefit media corporations because they help decrease costs and improve the amount of material a media firm can output in a certain amount of time. A communiqué is typically issued after a high-level meeting of international leaders. Press releases are typically delivered to news media electronically, ready to use, and often subject to "do not use before" time, known as a news embargo.Ī special example of a press release is a communiqué ( / k ə ˈ m juː n ɪ k eɪ/), which is a brief report or statement released by a public agency.
A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are also considered a primary source, meaning they are original informants for information. Madison Square Garden News Release 1974 JournalismĪ press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. This is a template for Wikipedia press releases from the Wikimedia Foundation communications team. For guidelines for using press releases as Wikipedia sources, see Wikipedia:Independent sources § Press releases.Īn example of a press release.
0 kommentar(er)
